We designed this package for the Quebec Foundation of the Blind’s annual winter appeal to donors. The foundation was seeking support for their outdoor sports activities for young visual-impaired children. These youth would otherwise never have a chance to experience these sports, as well as missing the chance to socialize and be physically active. We chose to create a fun, playful design that catches the eye, reflects the winter theme, and highlights the smiling faces of the young people enjoying themselves thanks to the donors.